Paste any TikTok or Instagram recipe and Reel Eats pulls out the ingredients, works out the macros, and builds your supermarket click-and-collect basket — ready in seconds.
Builds your basket at
Woolworths
Coles
ALDINo more pausing the video, scribbling a list, then hunting every aisle.
Share any TikTok or Instagram recipe straight into Reel Eats.
AI pulls out every ingredient with amounts, and estimates the calories and macros.
Each ingredient is matched to a real product at your supermarket — right pack size, best price.
Review and send to click & collect. Out of stock? We suggest a smart swap.
The core magic is free. Cook more, waste less, hit your goals.
Instantly rewrite any recipe vegetarian, pescatarian, leaner or higher-protein.
Every recipe comes with a calorie and macro breakdown that scales with servings.
If something's out of stock, we suggest the closest match with a quick note.
Skip what's already in your cupboard so you never re-buy salt and olive oil.
Keep your favourites and rebuild the whole basket in one tap next time.
Follow the cooks you love and turn their reels into dinner instantly.
Load your recipes onto your Reel Eats profile. Every time a fan builds a basket from your cooking, you earn a cut of the order — automatically. Founding creators lock in our best-ever rate.
Join the waitlist and be first through the door.
