Share the reel
In TikTok or Instagram, tap Share and pick Reel Eats. Or copy the link and paste it in.
Now on the App Store · Australia & New ZealandAU & NZ
Cook what
Cook what
you scroll.
Paste a TikTok or Instagram recipe. Reel Eats pulls out every ingredient, works out the macros for each serving, and fills your Woolworths or Coles trolley for you.
- Free to download
- No subscription
- No ads
On your computer?
Point your iPhone camera at this code to get Reel Eats.
On Android? Get told when it lands
Fills your trolley at
Woolworths
Coles
Woolworths NZ
New World NZ
Pak'nSave NZ
ALDI shopping list
How it works
From the video to your trolley in three taps.
No more pausing the reel, scribbling a list and walking every aisle twice.
Get the recipe
It reads the caption, listens to the video when the recipe is only said out loud, and works out the macros for every serving.
Fill your trolley
Reel Eats picks every item at your supermarket while you wait. You check the trolley and pay with the store, same as always.
Built for how you actually cook
Everything the video didn't tell you.
Amounts, macros, swaps and a shopping list that knows what's already in your cupboard.
Macros for every serving
Worked out ingredient by ingredient. If the creator posts their own numbers, Reel Eats uses theirs.
Per serving
515Cal
46gProtein
21gCarbs
36gFat
Swap it for your diet
Go vegetarian or pescatarian in a tap. Pick your swap and the macros and shopping list follow.
OriginalVegetarianPescatarianLeanerBulk
Allergy heads-up
Tell it what you avoid and recipes flag anything that may contain it, before it hits your trolley.
May contain dairy
Thickened cream, parmesan. Always check the product label.
Many recipes, one trolley
Add a week of recipes. Shared ingredients merge, so two recipes' mince becomes one pack.
Creamy Chicken & Chorizo Pasta16 ingredients · 4 servings
High Protein Big Mac Burger Bowls17 ingredients · 4 servings
Shopping list30 items · 1 shared item merged
Skips what you've got
Salt, oil and garlic are already at home. Tick them once and they stay out of every basket.
Salt
Olive oil
Garlic
Soy sauce
Hears spoken recipes
Recipe only said out loud in the TikTok? Reel Eats listens to the video and writes it down for you.
Two cups of marinara, half a cup of cream
For creators
Make recipe videos? Get them cooked.
When someone imports your video, your handle sits on the recipe and taps straight back to your post. Creator profiles, with followers and your recipes in one place, are coming to Reel Eats next.
Want yours set up early? Say hi.
Is Reel Eats free?
Yes. It's free to download, with no subscription and no ads. You pay the supermarket for your groceries, the same as shopping on their own site.
Which supermarkets does it work with?
In Australia, Woolworths and Coles. In New Zealand, Woolworths, New World and Pak'nSave. For ALDI it makes you a shopping list instead.
Does it buy the groceries for me?
No. It fills your trolley, then you check it and pay with the supermarket. Nothing is ordered until you check out yourself.
Do you see my supermarket password?
No. You sign in on the supermarket's own page inside the app. Reel Eats never sees or stores your password.
How accurate are the macros?
They're worked out ingredient by ingredient from the recipe's amounts, and the creator's own numbers are used when they post them. They're estimates, so treat them as a guide.
Can I share straight from TikTok or Instagram?
Yes. Tap Share on the video, then More, and pick Reel Eats. Add it to your favourites and it sits at the front next time.
Is there an Android version?
Not yet. Leave your email and we'll tell you the day it lands.
Your next dinner is already on your For You page.
Free on the App Store for iPhone, in Australia and New Zealand.
Scan with your iPhoneOn Android?
Reel Eats is iPhone only for now. Leave your email and we'll tell you the day it lands.